Based on the research, we have discovered there is a positive cycle linking assertiveness and self-confidence and a negative cycle linking avoidance and perceived dominance.
In the positive cycle, as a person uses more assertiveness, their level of self confidence tends to increase. As a person’s self confidence increases, their willingness and ability to be more assertive increases.
In the negative cycle, when one person perceives their partner as dominating, a common reaction is for that person to avoid dealing with issues. As a person uses more avoidance, they will often perceive more dominance in their partner.